Perez Hilton (born Mario Armando Lavandeira Jr.; March 23, 1978), is an American blogger, columnist and television personality. His blog, PerezHilton.com (formerly PageSixSixSix.com), is known for posts covering gossip items about celebrities. He is also known for posting tabloid photographs over which he has added his own captions or “doodles”. His blog has garnered controversy for its attitude, its former outing of alleged closeted celebrities, and its role in the increasing coverage of celebrities in all forms of media.
During an interview in Cliché Magazine (June/July 2010), Hilton said that he only started blogging as a hobby. “What set my site apart is that prior to PerezHilton.com, most blogs were mainly online journals and diaries, but that never interested me. I wanted to talk about celebrities because they’re far more entertaining. On March 11, 2005, within the first six months of Hilton’s blogging career, PageSixSixSix.com was named “Hollywood’s Most-Hated Website” by The Insider, catalyzing an initial surge in its popularity which temporarily crippled its server. Hilton claimed that on July 30, 2007, a seemingly “ordinary day”, Perezhilton.com had over 8.82 million page views in a 24-hour period. Other sources dispute the reliability of Hilton’s traffic claims.
Pop singer Fergie has confirmed that she is referring to Hilton in her song “Pedestal” (2006), in which she criticizes an unidentified person for making negative remarks about her on the Internet.
On August 17, 2007, citing exclusive sources, Hilton announced the death of Cuban President Fidel Castro and claimed that he was the first media outlet in the world to break the news. Although Hilton claimed that U.S. officials would be making an announcement within hours no announcement was made, and no major media outlets verified Castro’s death. The Associated Press later determined that rumors were sparked by a meeting of Miami officials who were to discuss the city’s plans when Castro dies. Rumors were further fueled by a road closure in the Florida Keys that was due to a police standoff. Castro appeared in an interview on Cuban television on September 21, 2007, “looking frail but sounding lucid”, and mocking rumors of his death. On September 9, 2009, Perez appeared on The Tyra Banks Show and cited his premature reporting of Castro’s death as his “one regret”.
On September 15, 2008, Terra.com named Hilton the Hispanic of the Year in Honor of Hispanic Heritage Month.
As of October 2014, the popularity of the site is slightly down, PerezHilton.com was ranked by Alexa as the 1,234th most trafficked website on the Internet.
Hilton confessed this site to be his breakthrough in the internet world.